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| Celebros Qwiser(TM) Salesperson Search & Navigation Leads to Bottom Line Increases at SilverShake.com | Published by: PR Newswire
www.prnewswire.co.il
PRNewswire
14/03/2006
| 32% Increase in Sales Follows the Online Silver Jewellery Giant's Ramp-up to Advanced Search.
Celebros Ltd., a leading provider of search and navigation solutions for e-commerce sites worldwide, announced that www.SilverShake.com, a US/Thai based silver jewellery manufacturer, has seen sales increases of 32% following implementation of Qwiser(TM) Salesperson.
Kfir Gershonowitz, Marketing Director, SilverShake Corp. said, "Qwiser Salesperson has made a significant difference in our business. Celebros engineers installed Qwiser remotely in less than a week and the results could actually be seen within days. In my opinion, Qwiser successfully provides one of the most important contributing elements to the success or failure of an e-commerce business." He added that, "The service we received, and continue to enjoy, from the Celebros project team is outstanding and above all expectation."
SilverShake manufactures its own jewellery through local Thai manufacturing partners and are thus able to offer their customers highly competitive prices for quality sterling silver items.
With over 10,000 individual products in their online catalogue and shoppers from around the globe who expect reliable search results, SilverShake.com needed a powerful search tool to replace their text-based search.
Qwiser Salesperson's conceptual search delivers accurate and relevant results for all types of query phrasing. An equally important aspect of the solution is its ability to use every contact with the shopper as an opportunity to make a sale. This comes to the fore particularly when shoppers request items the shop does not carry and Qwiser suggests relevant alternatives or, when the most popular products in the shop are automatically promoted to the top of the results lists, thus stimulating sales - a feature enabled by Analytics' Machine Learning capability.
Recently implemented on SilverShake, the new Qwiser(TM) Traffic Builder component has been increasing the number of shoppers entering SilverShake's site. Preliminary results show a significant increase in traffic in the six weeks the new module has been live. Traffic Builder ensures that the shop's products receive top placement on the results pages of external search engines such as Google and Yahoo!. From there, with one click shoppers land directly on the page of the product they want on the shop's site.
Commenting on the results SilverShake is experiencing due to the Qwiser solution, Tal Rubenczyk, Celebros VP Marketing said,"We are very pleased with the impact Qwiser Salesperson is making on SilverShake's revenues. With the recent addition of Traffic Builder we expect that the qualified traffic entering their shop will further contribute to increasingly strong sales. Celebros' solutions raise the bottom line parameters of our customers worldwide in each of the six languages it is available."
Established in 2001, SilverShake Corp., a pioneer in the world of online sterling silver gemstone jewellery, comprises a multinational team of creative forces united under one roof. Their goal is to provide online customers with a safe and pleasurable shopping experience, while offering a vast range of quality jewellery at unsurpassed prices.
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