MobileMax Ltd.

www.mobile-mx.com

High-Tech Company

Acquired by Yoni Mon

TECH VERTICALS

Cloud, Mobile Applications, VoIP

General Data

Sector	Consumer-Oriented Software
Company Stage:	Initial Revenues
Established	2004
Number of Employees	25
Reg. Number:	abCDe

DESCRIPTION

MobileMax provides mobile UC and FMC applications to the telecommunications industry and Unified Communication (UC) arena. The company develops and licenses a unique product suite that provides a major differentiator to both fixed and mobile Carriers. MobileMax provides a turn-key solution and platform that allows carriers to launch mobile UC applications that include VoIP, IM, presence and call control capabilities. The platform supports all the leading smartphone’s on the market including Blackberry, iPhone, Android, Symbian and Windows Mobile.

TECHNOLOGY

Provisioning Server, Cloud, UC Suite, Mobile Technologies.

Products and Phases

Product	Phase
The MobileMax SmartPlug
The MobileMax SmartPlug is an electronic calling card in the form of a plug connected to the data port of the mobile phone. Functioning as a super intelligent calling card, the SmartPlug seamlessly diverts costly calls through low cost service providers. The SmartPlug complies with most mobile handsets available in the market today: Nokia, Motorola, Samsung, Siemens, LG and Sony Ericsson. The MobileMax SoftPlug is a downloadable application installed on the subscriber’s SmartPhone, seamlessly diverting international calls through calling service providers. This application is applicable with most popular SmartPhones based on Windows, Symbian & Palm OS. Both the SmartPlug and SoftPlug can be fully customized to any existing low-cost calling service, enabling full automation of the provider’s infrastructure and dial flow, e.g.: Prepaid Calling Cards International Travel and Roaming Calling Cards Callback/Call Through Services.

ESTIMATED ANNUAL SALES

	TARGET MARKETS
	Telecom Carriers/Service-Providers, Unified Communication Providers.

	BUSINESS MODEL
	B2B

COMPETITORS

AudioCodes , CounterPath Corp. , FG Microtec GmbH , MailVision

SERVICE PROVIDERS

Company Name	Type
abC Defghij	Law Firm
abC Defghij	Accounting Firm

REMARKS

Date	Remark
24/06/2013	Follwoing its acquisition, the company was active as a shell company.
	Currently the company is initiating financial support for green and social initiatives.

CONTACT INFO

Expand / Collapse All

Main Address: Tel Aviv, Israel

Address	88 Derech Menachem Begin
City	Tel Aviv
Country	Israel
Zip	6713835

Contact Person	abC Defghij
Contact E-Mail	abC Defghij
Company E-mail	abC Defghij
Telephone	abC Defghij
Fax	abC Defghij

	MANAGEMENT

Key Executive

Name	Title	Previous Position
Mr. Yaakov Zelinger	CEO
Mr. Gideon Amihud	CFO
Mr. Raanan Cohen	Co-Founder	Unipier (Sales & Marketing Director)
Mr. Gaddi Menahem	Co-Founder

	BOARD

Board

Member	Title	Affiliation
abC Defghij	Chairman	N\A

Mergers & Acquisitions

Round

Date

Stage

Amount

Valuation

Acquired

Jun. 24, 2013

Initial Revenues

abCDe

* New investor

Investor	Type	Amount	Remarks
abC Defghij*	Private Investor	abCDe
abC Defghij	Private Investor	abCDe
abC Defghij	Private Investor	abCDe

Public Offerings

Deal Date	Type of Offering	Exchange	Amount Raise	Valuation	Remarks
Apr. 07, 2011	Second Public Offering	TASE	abCDe	abCDe
Jun. 10, 2007	IPO	TASE	abCDe	abCDe

	FINANCIAL ROUNDS

Total Capital Raised
abCDe

Financial Rounds

Numbers of Investors

Expand / Collapse All

Round

Date

Stage

Amount

Valuation

PIPE

Feb. 25, 2010

Initial Revenues

abCDe

First Round - Extended

May. 01, 2006

Initial Revenues

abCDe

* New investor

Investor	Type	Amount	Remarks
abC Defghij	Angel Club/ Group	abCDe
abC Defghij	Investment Company	abCDe	Holds 11.5% of the company
abC Defghij	Other	abCDe	Holds 8% of the company
abC Defghij	Other	abCDe	Holds 6% of the company
abC Defghij	Other	abCDe
abC Defghij	Private Investor	abCDe
abC Defghij	Other	abCDe	Holds 6% of the company

First Round

Jan. 05, 2006

Initial Revenues

abCDe

* New investor

Investor	Type	Amount	Remarks
abC Defghij	Angel Club/ Group	abCDe
abC Defghij	Investment Company	abCDe
abC Defghij	Other	abCDe
abC Defghij	Other	abCDe
abC Defghij	Other	abCDe
abC Defghij	Private Investor	abCDe
abC Defghij	Other	abCDe

Last Updated:	abCDe
IVC Number:	abCDe