Crosswise Ltd.

www.crosswiselabs.com

Now Oracle Israel

High-Tech Company

Acquired by Oracle

TECH VERTICALS

AdTech, Analytics, Artificial Intelligence, Big Data, Digital Media, Entertainment, Machine Learning, Marketing Tech, Mobile Applications, Online Advertising, Retargeting, ScreenTech, Targeting

General Data

Sector	Enterprise Software & Infrastructure
Company Stage:	Initial Revenues
Established	2013
Number of Employees	30
Reg. Number:	abCDe

DESCRIPTION

Crosswise provides the world’s most authoritative anonymous cross-device mapping data. Based on proprietary machine learning, data science and Big Data technologies, Crosswise’s device map enables ad tech vendors, retail brands and premium publishers to realize the tremendous benefits of cross-device advertising, content personalization and analytics. The company’s team consists of ad tech industry veterans, Big Data engineers and the world’s largest team of data scientists dedicated exclusively to the cross-device identification challenge.

TECHNOLOGY

Crosswise aggregates over one petabyte of activity data, collected from billions of unique devices every month.
This data includes tens of data points, including device IP address, WiFi networks used, GPS coordinates, websites browsed, ads displayed, device type, operating system, browser cookies, mobile device IDs, time of day and many more. This anonymous activity data does not include any personally-identifiable information (such as name, email address or phone number).

Crosswise applies advanced data science and proprietary machine learning techniques to this data, to construct a probabilistic device map that matches multiple devices - including PCs, phones, tablets and digital TVs - to individual users.

A key element of the technology is the use of over 100 million deterministic pairs (cross-device matches confirmed by unique login) provided by third parties. This data is used continuously to test and improve Crosswise’s probabilistic model. In head-to-head comparisons with device map from other providers, Device Map by Crosswise consistently delivers superior results.

	TARGET MARKETS
	Enterprises, Online Advertisers

	BUSINESS MODEL
	B2B

SERVICE PROVIDERS

Company Name	Type
abC Defghij	Law Firm
abC Defghij	Professional Services

CONTACT INFO

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Main Address: Tel Aviv, Israel

Address	115 Ha-Khashmona'im St.
City	Tel Aviv
Country	Israel
Zip	6713325

Contact Person	abC Defghij
Contact E-Mail	abC Defghij
Company E-mail	abC Defghij
Telephone	abC Defghij
Fax	abC Defghij

	MANAGEMENT

Key Executive

Name	Title	Previous Position
Mr. Jonathan Seidner	Co-Founder
Mr. David Fishman	VP, Sales
Mr. Steven Glanz	Co-Founder	OurCrowd (Venture Partner)
Mr. Ron Reiter	Co-Founder

	BOARD

Board

Member	Title	Affiliation
abC Defghij	Board Member	CEO, RevCascade
abC Defghij	Board Member	CTO & Co-Founder, Crosswise Ltd.

Mergers & Acquisitions

Round

Date

Stage

Amount

Valuation

Acquired

Apr. 14, 2016

Initial Revenues

abCDe

	FINANCIAL ROUNDS

Total Capital Raised
abCDe

Financial Rounds

Numbers of Investors

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Round

Date

Stage

Amount

Valuation

First Round

Aug. 31, 2015

R&D

abCDe

* New investor

Investor	Type	Amount	Remarks
abC Defghij	Venture Capital Fund	abCDe
abC Defghij	Venture Capital Fund	abCDe
abC Defghij	Venture Capital Fund	abCDe
abC Defghij	Venture Capital Fund	abCDe
abC Defghij	Venture Capital Fund	abCDe
abC Defghij	Family Office	abCDe
abC Defghij	Angel Syndicate	abCDe

Seed

Dec. 01, 2013

Seed

abCDe

* New investor

Investor	Type	Amount	Remarks
abC Defghij	Venture Capital Fund	abCDe	Led the round
abC Defghij	Venture Capital Fund	abCDe
abC Defghij	Family Office	abCDe
abC Defghij	Angel Syndicate	abCDe
abC Defghij	Private Investor	abCDe
abC Defghij	Private Investor	abCDe
abC Defghij	Private Investor	abCDe
abC Defghij	Private Investor	abCDe
abC Defghij	Private Investor	abCDe

Last Updated:	abCDe
IVC Number:	abCDe