Doobe In Site Ltd. (a Criteo Company)

www.mabaya.com ; www.criteo.com

Multinational Corporation

TECH VERTICALS

AdTech, API, Big Data, Digital Media, e-Commerce, Entertainment, Machine Learning, Marketing Tech, Online Advertising, RetailTech, SaaS

General Data

Sector	Enterprise Software & Infrastructure
Established	2021
Number of Employees	20
Reg. Number:	abCDe

DESCRIPTION

Doobe In Site (Mabaya) is a developer of an ad exchange platform designed to maximize monetization opportunities in online stores or marketplaces. The company's platform allows promoting products within-site promotions using contextual/behavioral targeting in conjunction with an analysis of each product's core metrics such as click-through rate, conversion rate, revenue, and profit margin, enabling brands to optimize and manage the native advertising on their site.

Criteo is a global technology company powering the world's marketers with trusted and impactful advertising. 2,600 Criteo team members partner with over 20,000 customers and thousands of publishers around the globe to deliver effective advertising across all channels, by applying advanced machine learning to unparalleled data sets. Criteo empowers companies of all sizes with the technology they need to better know and serve their customers.

TECHNOLOGY

Using API's to the major digital advertising platforms combined with Doobe In Site's smart algorithm, the company learns the campaigns the users' currently running externally, automatically understands which of these should be presented to their visitor when they reaches a certain page or when the users searche for a certain value and delivers the campaign's call-to-action to them in real-time through optimized dynamic display messages.

	TARGET MARKETS
	Online Retailers on e-Commerce platforms, Sellers & Advertisers.

AFFILIATION

Account ID	Affiliation Type	Name	Parent Name	Status
		Criteo
1DCC9F8D-37C1-EB11-B80B-00505695CD29	R&D Center	Doobe In Site Ltd. (a Criteo Company)	Criteo

REMARKS

Date	Remark
20/05/2021	Criteo acquired Doobe In Site (originally established in 2013) and turned it into a local subsidiary / R&D center.

CONTACT INFO

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Main Address: Tel Aviv, Israel

Address	101 Rokach Ave.
City	Tel Aviv
Country	Israel
Zip	6153101

Contact Person	abC Defghij
Company E-mail	abC Defghij
Telephone	abC Defghij
Fax	abC Defghij

	MANAGEMENT

Key Executive

Name	Title	Previous Position
Mr. Jonathan Kogan	CEO
Mr. Dan Chen	COO	Tapuz Group (CEO)
Dr. Gil Goldman	Chief Data Scientist	Mabaya (Chief Data Scientist)

Last Updated:	abCDe
IVC Number:	abCDe