Biz-Effective Ltd. (Centrical)

centrical.com

Formerly GamEffective

High-Tech Company

TECH VERTICALS

Artificial Intelligence, B2B, Call Centers, Enterprise Applications, Gaming, HR Tech, SaaS

General Data

Sector	Enterprise Software & Infrastructure
Company Stage:	Revenue Growth
Established	2013
Number of Employees	110
Employees in Israel	57
Reg. Number:	abCDe

DESCRIPTION

Centrical focuses on improving the performance of employees in sales systems and service centers that accompany the employee from their first day at work. The platform provides the employee with customized guidance and guides him to perform his tasks, sets goals for him, monitors his performance in real time, identifies weaknesses in the execution of the tasks and directs focused training (Micro Learning) that corrects defects and errors. All this in a gamification environment that provides them with incentives and motivation to succeed. In addition, the system makes the information accessible to the employee's direct managers and proactively recommends to them how to help them and train him for success.

TECHNOLOGY

Centrical developed a system that manages the employee performance in the organization and connects to all organizational systems, and creates a performance profile of each employee in the face of challenges. In addition, the system analyzes performance gaps and gives employees suggestions for improving employee performance.

	TARGET MARKETS
	Enterprises and their employees.

	BUSINESS MODEL
	B2B

SERVICE PROVIDERS

Company Name	Type
abC Defghij	Law Firm
abC Defghij	Law Firm
abC Defghij	Law Firm
abC Defghij	Law Firm

CONTACT INFO

Expand / Collapse All

Main Address: New York, United States

Address	462 Broadway, 3rd Floor
City	New York
State/Province	NY
Country	United States
Zip	10013

Contact Person	abC Defghij
Company E-mail	abC Defghij
Telephone	abC Defghij
Fax	abC Defghij

Branch Address: Raanana, Israel

Address	4 HaSheizaf St.
City	Raanana
Country	Israel
Zip	4366411

Contact Person	abC Defghij
Company E-mail	abC Defghij
Telephone	abC Defghij
Fax	abC Defghij

Branch Address: Melbourne, Victoria, Australia

Address	585 Little Collins St., Suite 555
City	Melbourne, Victoria
Country	Australia
Zip	3000

Contact Person	abC Defghij
Company E-mail	abC Defghij
Telephone	abC Defghij
Fax	abC Defghij

	MANAGEMENT

Key Executive

Name	Title	Previous Position
Mr. Gal Rimon	CEO & Founder
Mr. Doron Neumann	CTO
Mr. Ronen Botzer	CFO	Phoebus (CEO)
Ms. Daphne Saragosti	CCO	Supersonic (VP Advertiser Relations, EMEA)
Ms. Ella Davidson	VP, Global HR	myThings (VP, Human Resources)
Mr. Ariel Herman	VP, R&D	Applicaster (VP, R&D)
Ms. Linat Polak-Mart	VP, Product

	BOARD

Board

Member	Title	Affiliation
abC Defghij	Chairman	Founder, JVP
abC Defghij	Board Member	CEO & Founder, Biz-Effective
abC Defghij	Board Member	General Partner, JVP
abC Defghij	Board Member	Investment Director, Intel Capital
abC Defghij	Board Member	Former CEO & Co-Founder, CoolaData

	FINANCIAL ROUNDS

Total Capital Raised
abCDe

Financial Rounds

Numbers of Investors

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Round

Date

Stage

Amount

Valuation

Third Round - Extended

Mar. 10, 2021

Revenue Growth

abCDe

* New investor

Investor	Type	Amount	Remarks
abC Defghij	Venture Capital Fund	abCDe
abC Defghij	Venture Capital Fund	abCDe
abC Defghij	Venture Capital Fund	abCDe
abC Defghij	Venture Capital Fund	abCDe	Round co-leader
abC Defghij	Venture Capital Fund	abCDe
abC Defghij	Corporate VC	abCDe
abC Defghij	Corporate VC	abCDe	Round co-leader
abC Defghij	Angel Club/ Group	abCDe
abC Defghij	Family Office	abCDe
abC Defghij	Investment Company	abCDe
abC Defghij	Investment Company	abCDe
abC Defghij	High-Tech Company	abCDe

Third Round

Nov. 04, 2019

Initial Revenues

abCDe

* New investor

Investor	Type	Amount	Remarks
abC Defghij	Venture Capital Fund	abCDe	Led the round
abC Defghij	Venture Capital Fund	abCDe
abC Defghij	Venture Capital Fund	abCDe
abC Defghij	Venture Capital Fund	abCDe
abC Defghij	Angel Club/ Group	abCDe
abC Defghij	Family Office	abCDe
abC Defghij	Investment Company	abCDe
abC Defghij	Investment Company	abCDe
abC Defghij	High-Tech Company	abCDe

Second Round

Apr. 25, 2018

Initial Revenues

abCDe

* New investor

Investor	Type	Amount	Remarks
abC Defghij	Venture Capital Fund	abCDe
abC Defghij	Venture Capital Fund	abCDe	Led the round
abC Defghij	Venture Capital Fund	abCDe
abC Defghij	Angel Club/ Group	abCDe
abC Defghij	Family Office	abCDe
abC Defghij	Investment Company	abCDe
abC Defghij	Investment Company	abCDe
abC Defghij	Private Investor	abCDe
abC Defghij	Private Investor	abCDe
abC Defghij	High-Tech Company	abCDe
abC Defghij	Private Investor	abCDe

Venture Lending

Jun. 01, 2017

Initial Revenues

abCDe

First Round

Jun. 21, 2016

Initial Revenues

abCDe

* New investor

Investor	Type	Amount	Remarks
abC Defghij*	Venture Capital Fund	abCDe	Round co-leader
abC Defghij	Venture Capital Fund	abCDe	Round co-leader
abC Defghij	Angel Club/ Group	abCDe
abC Defghij	Family Office	abCDe
abC Defghij	Investment Company	abCDe
abC Defghij	Investment Company	abCDe
abC Defghij	Private Investor	abCDe
abC Defghij	Private Investor	abCDe
abC Defghij	High-Tech Company	abCDe
abC Defghij	Private Investor	abCDe

Seed

Mar. 23, 2014

Seed

abCDe

* New investor

Investor	Type	Amount	Remarks
abC Defghij	Angel Club/ Group	abCDe
abC Defghij	Family Office	abCDe	Round co-leader
abC Defghij	Investment Company	abCDe
abC Defghij	Investment Company	abCDe
abC Defghij	Private Investor	abCDe
abC Defghij	High-Tech Company	abCDe	Round co-leader
abC Defghij	Private Investor	abCDe

Last Updated:	abCDe
IVC Number:	abCDe