IronSource Ltd. (a Unity company)

unity.com/grow

Formerly IronSource

Multinational Corporation

TECH VERTICALS

AdTech, Artificial Intelligence, Augmented Reality, Big Data, Content Delivery Platform, Gaming, Monetization

General Data

Sector	Enterprise Software & Infrastructure
Established	2022
Number of Employees	224
Reg. Number:	abCDe

DESCRIPTION

Unity Israel is the Israeli operating presence of Unity Software Inc., formed primarily through Unity’s 2022 acquisition of ironSource. Unity Israel operates as a regional hub within Unity’s global organization, supporting the company’s Grow / Ads and Monetization business, including technologies and products that originated from ironSource (such as ad mediation, monetization, and user acquisition solutions). The Israel operation contributes engineering, product development, data, and business support functions that are integrated into Unity’s worldwide structure.

TECHNOLOGY

Mobile ad SDKs; ad mediation and programmatic advertising (LevelPlay); user acquisition platforms; analytics and attribution; ML-based monetization optimization; ad quality and fraud prevention.

	TARGET MARKETS
	Mobile game and app developers; performance advertisers; global markets (North America, EMEA, APAC).

AFFILIATION

Account ID	Affiliation Type	Name	Parent Name	Status
		Unity Software Inc.
3D3531BD-ED60-ED11-B811-00505695CD29	R&D Center	IronSource Ltd. (a Unity company)	Unity Software Inc.
8F398766-AB42-EB11-810C-0050569A1018	R&D Center	RestAR Ltd. (a Unity company)	Unity Software Inc.	Ceased

REMARKS

Date	Remark
07/11/2022	Unity Software (NYSE: U) acquired IronSource and turned it into a wholly-owned subsidiary & R&D center.
15/12/2020	Unity acquired ResAR and turned it into its local R&D. July 2022: the RestAR team joined IronSource / Unity at Azrieli Sarona Tower following the merger between IronSource and Unity.

CONTACT INFO

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Main Address: Tel Aviv, Israel

Address	121 Menachem Begin Rd., Azrieli Sarona Tower
City	Tel Aviv
Country	Israel
Zip	6701302

Contact Person	abC Defghij
Company E-mail	abC Defghij
Telephone	abC Defghij
Fax	abC Defghij

	MANAGEMENT

Key Executive

Name	Title	Previous Position
Mr. Amit Halperin	VP, Global Business Development & Israel Site Manager	IronSource (Head of Video)
Mr. Eyal Brill	VP, Technology & AI	IronSource (CTO Digital Solutions)
Mr. Itay Riemer	VP, Products	IronSource (VP, Products)
Mr. Oren Hod	Senior Director of Product Management
Mr. Eyal Kaner	Senior Director, Finance, Revenue & Accounting Operations
Ms. Hanit Berko-Hadomi	HR Director	Softil (Director of Human Resource)

Last Updated:	abCDe
IVC Number:	abCDe