Pursway Inc.

www.pursway.com

Formerly Datanetis, Archimedes ; Now Mediabrands

High-Tech Company

Acquired by Interpublic Group

TECH VERTICALS

AdTech, Big Data, Enterprise Applications, Marketing Tech

General Data

Sector	Enterprise Software & Infrastructure
Company Stage:	Initial Revenues
Established	2005
Number of Employees	25

DESCRIPTION

Pursway empowers consumer-facing organizations to close the gap between how they market and how people buy. Using Pursway's solutions, leading global organizations in telecommunications, retail, and financial services are realizing improvement in marketing ROI by multiplying the reach and effectiveness of customer acquisition, cross-sell, and churn prevention efforts.

TECHNOLOGY

Mathematics and algorithms.
The Pursway Influencer Marketing Management solution is a combination of:
- Patent-pending algorithms that accurately pinpoint the influencers and their followers for each product or service based on consumer transaction data
- Best practices and metrics that enable companies to maximize the viral effect created by the influencers

ESTIMATED ANNUAL SALES

	TARGET MARKETS
	Cellular Providers, Telcos, ISPs, Travel Agencies, Financial Institutions, Banks, Credit Card Providers, Advertising Companies.

	BUSINESS MODEL
	B2B

CONTACT INFO

Expand / Collapse All

Main Address: Herzliya, Israel

Address	8 Hamada St.
POB	4125
City	Herzliya
Country	Israel
Zip	4673342

Contact Person	abC Defghij
Company E-mail	abC Defghij
Telephone	abC Defghij
Fax	abC Defghij

Branch Address: London, United Kingdom

Address	20-22 Bedford Row
City	London
Country	United Kingdom
Zip	WC1R 4JS

Contact Person	abC Defghij
Company E-mail	abC Defghij
Telephone	abC Defghij
Fax	abC Defghij

Branch Address: Waltham, United States

Address	1050 Winter St., Suite 1000
City	Waltham
State/Province	MA
Country	United States
Zip	02451

Contact Person	abC Defghij
Company E-mail	abC Defghij
Telephone	abC Defghij
Fax	abC Defghij

	MANAGEMENT

Key Executive

Name	Title	Previous Position
Mr. Dave Ellenberger	CEO
Mr. Guy Gildor	Co-Founder	Sensomatix (Software Team Leader)
Mr. Elery Pfeffer	Co-Founder	Plataine (President & General Manager)
Mr. Ran Shaul	Co-Founder

Mergers & Acquisitions

Round

Date

Stage

Amount

Valuation

Acquired

Jul. 12, 2015

Initial Revenues

abCDe

	FINANCIAL ROUNDS

Total Capital Raised
abCDe

Financial Rounds

Numbers of Investors

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Round

Date

Stage

Amount

Valuation

Third Round

Oct. 03, 2013

Initial Revenues

abCDe

* New investor

Investor	Type	Amount	Remarks
abC Defghij	Venture Capital Fund	abCDe
abC Defghij	Venture Capital Fund	abCDe
abC Defghij	Venture Capital Fund	abCDe

Second Round

Oct. 03, 2011

abCDe

* New investor

Investor	Type	Amount	Remarks
abC Defghij	Venture Capital Fund	abCDe
abC Defghij	Venture Capital Fund	abCDe

First Round

Feb. 09, 2010

Initial Revenues

abCDe

* New investor

Investor	Type	Amount	Remarks
abC Defghij	Venture Capital Fund	abCDe
abC Defghij	Venture Capital Fund	abCDe

Last Updated:	abCDe
IVC Number:	abCDe