Electronic Arts (EA) Israel

www.ea.com

Formerly GameFly Israel, Playcast

Multinational Corporation

Ceased to Operate Q2/2023

TECH VERTICALS

Broadcasting, Gaming

General Data

Sector	Network Infrastructure
Established	2015
Number of Employees	50
Reg. Number:	abCDe

DESCRIPTION

Electronic Arts (EA) Israel allows high-end, next-generation video games to be played on SmartTVs and digital set-top boxes over OTT and VoD networks. The company's technology enables streaming of games from the Cloud. It provides console-like experience based on monthly subscription without the need for expensive hardware or physical media. Over 100 games are available from leading publishers such as: 2K, Ubisoft, WB, Disney, Ubisoft, Square Enix, Konami, and more.

TECHNOLOGY

Electronic Arts (EA) Israel's product is a system which renders, encodes, and streams high-end games in real-time as video streams. GameFly Israel's proprietary algorithms dramatically reduce latency, while maintaining console-like video quality. The company also developed a profound and unique technology to overcome the challenges of running the service on OTT networks. Using technology, the system can accommodate various network conditions and bandwidths. In addition, the system is a full Cloud solution, capable of scaling up and down according to the demand and system load. To provide a complete TV user experience, the company has also developed a technology that enables to accommodate the games to a TV experience and to match the game to the end device.

	TARGET MARKETS
	TV Operators, TV Manufactures, OTT Box Manufactures, Game Publishers, Media Companies, TV End Users.

AFFILIATION

Account ID	Affiliation Type	Name	Parent Name	Status
		Electronic Arts Inc.
7E074328-DE09-E511-B692-080027005CC8	R&D Center	Electronic Arts (EA) Israel	Electronic Arts Inc.	Ceased

REMARKS

Date	Remark
23/05/2018	Electronic Arts Inc. announced that it has acquired the cloud gaming technology assets and personnel of a subsidiary of GameFly Inc. in Israel.
02/06/2015	GameFly acquired Playcast and turned it to its R&D center , Playcast was originally founded 2007

CONTACT INFO

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Main Address: Caesarea, Israel

Address	45 Hashita street , Zone 10 , Caesarea Industrial Park
City	Caesarea
Country	Israel
Zip	3088900

Contact Person	abC Defghij
Contact E-Mail	abC Defghij
Company E-mail	abC Defghij
Telephone	abC Defghij
Fax	abC Defghij

Last Updated:	abCDe
IVC Number:	abCDe