Nike Shox Ltd. (Nike Tel Aviv Digital Innovation Hub)

www.nike.com/il/nikelab

Formerly Invertex

Multinational Corporation

Ceased to Operate Q1/2023

TECH VERTICALS

Artificial Intelligence, Augmented Reality, Computer Vision, Machine Vision, Mobile Applications, RetailTech

General Data

Sector	Consumer-Oriented Software
Established	2018
Number of Employees	15
Reg. Number:	abCDe

DESCRIPTION

Nike Tel Aviv Digital Innovation Hub leverages Computer Vision and AI technologies to allow Nike’s customers to receive size recommendations on every footwear model. The Hub was founded following the acquisition of Invertex, an Israeli start-up pioneer in the revolution of online fitting. It provides an O2O solution in stores and through Nike digital platforms to buy shoes on the right size. Their mobile application instantly captures and analyzes a person's anatomy and provides its clients with the capacity to buy with more confidence on a perfect fit.
The innovation hub occasionally hosts startup competitions.

TECHNOLOGY

Nike Tel Aviv Digital Innovation Hub leverages CV and AI technologies to allow Nike’s customers to receive size recommendations on every footwear model.

	TARGET MARKETS
	Consumers from Nike stores, Nike.com and Nike app.

AFFILIATION

Account ID	Affiliation Type	Name	Parent Name	Status
		Nike Inc.
7D0BC2CE-1954-E811-80E4-00155D0B832C	R&D Center	Nike Shox Ltd. (Nike Tel Aviv Digital Innovation Hub)	Nike Inc.	Ceased

REMARKS

Date	Remark
09/04/2018	Nike acquired Invertex and has turned it into its local R&D center. Invertex was originally established in 2015.

CONTACT INFO

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Main Address: Tel Aviv, Israel

Address	144 Derech Menachem Begin Rd.
City	Tel Aviv
Country	Israel
Zip	6492102

Contact Person	abC Defghij
Contact E-Mail	abC Defghij
Company E-mail	abC Defghij
Telephone	abC Defghij
Fax	abC Defghij

Last Updated:	abCDe
IVC Number:	abCDe