MD Primis Technologies Ltd.

www.primis.tech ; sellers.guide

Formerly Universal McCann - Primis, Sekindo

Multinational Corporation

TECH VERTICALS

AdTech, Digital Media, Entertainment, Marketing Tech, Online Advertising

General Data

Sector	Consumer-Oriented Software
Established	2012
Number of Employees	100
Reg. Number:	abCDe

DESCRIPTION

Primis is the leader in Video Discovery. Their video ad monetization platform increases publishers' revenue by helping users discover high-quality video content. Trusted by over 200 digital publishers, Primis reaches more than 450 million unique users each month with a personalized, engagement-driven experience that encourages deeper content exploration and repeat visits.

Primis is also the creator of Sellers.guide, a free automated tool for managing and optimizing ads.txt files. It provides helpful information and industry benchmarks to promote transparency and efficiency in the programmatic advertising ecosystem.

Primis is owned by Universal McCann and The Interpublic Group of Companies, Inc. (NYSE: IPG).

TECHNOLOGY

Banners, Pop-ups, Text, Affiliate Links and Rich Media, for both Internet websites and smartphone applications.

	TARGET MARKETS
	Digital Publishers.

AFFILIATION

Account ID	Affiliation Type	Name	Parent Name	Status
		Universal McCann
AEFB7401-82E0-E111-A748-00155D32A408	R&D Center	MD Primis Technologies Ltd.	Universal McCann
B21E4295-86DC-EB11-B80B-00505695CD29	Subsidiary	Sellers.guide	MD Primis Technologies Ltd.

REMARKS

Date	Remark
01/01/2018	In 2018, to meet the worldwide growing demand for online video, they launched the video discovery platform and rebranded as PRIMIS.
01/01/2012	Universal McCann Performance (UMP) was launched, when SekiNdo was merged into Universal McCann. SekiNdo was a global ad network, based on a proprietary ad-serving technology.

CONTACT INFO

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Main Address: Tel Aviv, Israel

Address	2A Raoul Wallenberg St.
City	Tel Aviv
Country	Israel
Zip	6971902

Contact Person	abC Defghij
Contact E-Mail	abC Defghij
Company E-mail	abC Defghij
Telephone	abC Defghij
Fax	abC Defghij

	MANAGEMENT

Key Executive

Name	Title	Previous Position
Mr. Rotem Shaul	Co-CEO
Mr. Eyal Betzalel	Co-CEO	AudioCodes (R&D Team Leader)
Mr. Amir Rudner	VP, R&D	Squeeze (CTO)
Ms. Rachel Cohen	Head of Product
Mr. Toar Mekaiten	VP, Business Development
Ms. Shiran Shem-Tov	HR Director

Last Updated:	abCDe
IVC Number:	abCDe