Affle Israel

www.appnext.com ; youappi.com

Formerly Appnext, youAPPi

Multinational Corporation

TECH VERTICALS

AdTech, Artificial Intelligence, Digital Media, Entertainment, Machine Learning, Marketing Tech, Mobile Advertising, Mobile Applications, Online Advertising, Optimization, Predictive Analytics

General Data

Sector	Consumer-Oriented Software
Established	2020
Number of Employees	80
Reg. Number:	abCDe

DESCRIPTION

Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer recommendations and conversions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. Affle powers unique and integrated consumer journeys for marketers to drive high ROI, measurable outcome-led advertising through its Affle2.0 Consumer Platforms Stack which includes Appnext, Jampp, MAAS, mediasmart, RevX and YouAppi.

Affle Israel includes Appnext, a leading mobile discovery platform, and YouAppi - a leading global advertising platform for mobile apps, powered by advanced machine learning, creative optimization, intelligence and audience targeting.

TECHNOLOGY

App distribution, Mobile advertising, App promotion, App Discovery, Mobile Apps Marketing, App Recommendation, Discovery Platform, In-app discovery, On-device discovery platform.

	TARGET MARKETS
	Application developers (publishers), advertisers and OEMs, App and game developers, mobile websites, and carriers.

AFFILIATION

Account ID	Affiliation Type	Name	Parent Name	Status
		Affle (India) Ltd.
CD003165-F566-EB11-B809-00505695CD29	R&D Center	Affle Israel	Affle (India) Ltd.

REMARKS

Date	Remark
27/04/2023	Affle acquired YouAppi, and has joined the Israeli R&D center.
09/06/2020	Affle (India) Ltd. acquired Appnext and turned it into its local R&D center. Appnext was originally established in 2012.

CONTACT INFO

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Main Address: Bnei Brak, Israel - AppNext

Address	132 Begin Menachem Rd.
City	Bnei Brak
Country	Israel
Zip	6701101

Contact Person	abC Defghij
Contact E-Mail	abC Defghij
Company E-mail	abC Defghij
Telephone	abC Defghij
Fax	abC Defghij

Branch Address: Raanana, Israel - youAPPi

Address	5 Hatidhar St.
POB	2367
City	Raanana
Country	Israel
Zip	4366507

Contact Person	abC Defghij
Contact E-Mail	abC Defghij
Company E-mail	abC Defghij
Telephone	abC Defghij
Fax	abC Defghij

	MANAGEMENT

Key Executive

Name	Title	Previous Position
Mr. Elad Natanson	CEO, AppNext
Mr. Eran Kariti	CTO, AppNext	AppHome (CTO)
Mr. Danny Tuttnauer	COO, AppNext	Appnext (COO)
Mr. Adi Zarko	VP Product, AppNext	Appnext (VP, Product)
Mr. Eyal Hilzenrat	CPO, YouAppi	Veraz (VP)
Mr. Guy Bashan	VP Engineering, YouAppi	Amadesa (Co-Founder & Senior Developer)
Mr. Ilya Kottel	CTO, YouAppi & VP Global Advisory & Algorithms, Affle	AiVF (VP, R&D)
Mr. Gal Raz	VP, Global Business Development	Appnext (VP, Global Business Development)
Ms. Sophie Groysman	HR Business Partner

Last Updated:	abCDe
IVC Number:	abCDe