Pro Sportority Ltd. (Minute Media)

www.minutemedia.com

Formerly 90min,12UP, FTBPro

High-Tech Company

TECH VERTICALS

AdTech, SportsTech B2B, B2C, Broadcasting, Content Management, Content Monetization, Digital Media, Entertainment, Media, Online Advertising, User Generated Content, Video Advertising, Video Tech

General Data

Sector	Enterprise Software & Infrastructure
Company Stage:	Revenue Growth
Established	2011
Number of Employees	850
Employees in Israel	150
Reg. Number:	abCDe

DESCRIPTION

Minute Media is a global sports-and-culture technology and media company that owns major editorial brands and operates a proprietary video and adtech stack for creation, distribution, and monetization of digital content experiences. Minute Media combines owned-and-operated media brands with a technology platform (Voltax Video and an SSP) to power content creation, distribution, and monetization for itself and partners across leagues, publishers, and advertisers. Brands in the portfolio include Sports Illustrated (licensed), The Players’ Tribune, FanSided, 90min, Mental Floss, The Big Lead, and DBLTAP, reaching fans globally in multiple languages and markets.

TECHNOLOGY

Voltax Video (OVP/publishing), SSP (programmatic/direct), STN Video OVP and highlight rights; O&O brands including SI, The Players’ Tribune, FanSided, 90min, Mental Floss, The Big Lead, DBLTAP.

ESTIMATED ANNUAL SALES

	TARGET MARKETS
	Advertisers/brands; publishers/media networks; leagues/teams/athletes; global sports fans.

	BUSINESS MODEL
	B2B

SERVICE PROVIDERS

Company Name	Type
abC Defghij	Law Firm
abC Defghij	Accounting Firm
abC Defghij	Patent Attorneys

REMARKS

Date	Remark
18/03/2024	Signed a 10-year licensing agreement with Authentic Brands Group for the digital and print rights to publish the magazine Sports Illustrated, with an option to extend for up to 30 years total.
	In 2024–2025 the company expanded its platform with STN Video’s sports highlight rights and OVP and added AI highlight tech via VideoVerse, while securing a 10-year publishing license for Sports Illustrated, reflecting a combined B2B, B2C, and B2B2C model at scale.

CONTACT INFO

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Main Address: New York, United States

Address	155 Avenue of the Americas
City	New York
State/Province	NY
Country	United States
Zip	10013

Contact Person	abC Defghij
Contact E-Mail	abC Defghij
Company E-mail	abC Defghij
Telephone	abC Defghij
Fax	abC Defghij

Branch Address: Tel Aviv, Israel

Address	8 Yitzhak Sade St.
City	Tel Aviv
Country	Israel
Zip	6777508

Contact Person	abC Defghij
Contact E-Mail	abC Defghij
Company E-mail	abC Defghij
Telephone	abC Defghij
Fax	abC Defghij

Branch Address: London, United Kingdom

Address	Northburgh House, 10 Northburgh St.
City	London
Country	United Kingdom
Zip	EC1V 0AT

Contact Person	abC Defghij
Contact E-Mail	abC Defghij
Company E-mail	abC Defghij
Telephone	abC Defghij
Fax	abC Defghij

Branch Address: Singapore, Singapore

Address	23 Lorong Telok St.
City	Singapore
Country	Singapore
Zip	049035

Contact Person	abC Defghij
Contact E-Mail	abC Defghij
Company E-mail	abC Defghij
Telephone	abC Defghij
Fax	abC Defghij

Branch Address: Los Angeles, United States

City	Los Angeles
State/Province	CA
Country	United States

Contact Person	abC Defghij
Contact E-Mail	abC Defghij
Company E-mail	abC Defghij
Telephone	abC Defghij
Fax	abC Defghij

Branch Address: Detroit, United States

City	Detroit
State/Province	MI
Country	United States

Contact Person	abC Defghij
Contact E-Mail	abC Defghij
Company E-mail	abC Defghij
Telephone	abC Defghij
Fax	abC Defghij

Branch Address: Chicago, United States

City	Chicago
State/Province	IL
Country	United States

Contact Person	abC Defghij
Contact E-Mail	abC Defghij
Company E-mail	abC Defghij
Telephone	abC Defghij
Fax	abC Defghij

Branch Address: Tokyo, Japan

City	Tokyo
Country	Japan

Contact Person	abC Defghij
Contact E-Mail	abC Defghij
Company E-mail	abC Defghij
Telephone	abC Defghij
Fax	abC Defghij

Branch Address: Sao Paulo, Brazil

City	Sao Paulo
Country	Brazil

Contact Person	abC Defghij
Contact E-Mail	abC Defghij
Company E-mail	abC Defghij
Telephone	abC Defghij
Fax	abC Defghij

	MANAGEMENT

Key Executive

Name	Title	Previous Position
Mr. Asaf Peled	CEO & Co-Founder	Cisco Israel (Business Development Manager)
Mr. Boris Kalim	CTO
Mr. Oded Rosenboim	COO	AfterDownload (Media Manager)
Mr. Dan Ben-Adi	CFO
Mr. John Riley	CRO
Ms. Ayalla Barazany	Chief Strategy Officer
Ms. Liat Shahar	Chief People Officer	Zend (a Rogue Wave company) (VP, Human Resource)
Ms. Tamar Arad-Maoz	Chief Legal Officer
Mr. Tom Golan	SVP, Product & Operations	Wazimo (COO)
Mr. Gili Beiman	Co-Founder
Mr. Yuval Larom	Co-Founder

	BOARD

Board

Member	Title	Affiliation
abC Defghij	Board Member	CEO & Co-Founder, Minute Media
abC Defghij	Board Member	CEO, Dload
abC Defghij	Board Member	Advisor, Battery Ventures
abC Defghij	Board Member	Managing Partner, Gemini Ventures
abC Defghij	Board Member	Director, Kadabra Inc.
abC Defghij	Board Member	Managing Partner, Co-Founder, Qumra Capital

	FINANCIAL ROUNDS

Total Capital Raised
abCDe

Financial Rounds

Numbers of Investors

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Round

Date

Stage

Amount

Valuation

Ninth Round

Jan. 30, 2024

Revenue Growth

abCDe

Eighth Round - Extended

Oct. 01, 2022

Revenue Growth

abCDe

Eighth Round

Feb. 26, 2020

Revenue Growth

abCDe

Seventh Round

Jun. 12, 2019

Revenue Growth

abCDe

Sixth Round

May. 16, 2018

Revenue Growth

abCDe

Fifth Round

Feb. 14, 2017

Revenue Growth

abCDe

Fourth Round

May. 17, 2016

Initial Revenues

abCDe

Third Round

Oct. 06, 2015

Initial Revenues

abCDe

Second Round

Mar. 26, 2014

Initial Revenues

abCDe

First Round

May. 07, 2013

Initial Revenues

abCDe

Seed

Feb. 01, 2011

Seed

abCDe

	Acquisitions made by Minute Media

Acquired Company	Sector	Date	Amount	Remarks
abC Defghij	Enterp...	Sep. 09, 2025	abCDe	The payment consists of a combination of cash with a significant portion of shares.
abC Defghij	Enterp...	Jan. 24, 2024	abCDe
abC Defghij	Enterp...	Nov. 10, 2021	abCDe
abC Defghij	Enterp...	Jan. 25, 2020	abCDe
abC Defghij	Enterp...	Nov. 21, 2019	abCDe
abC Defghij	N/A	Mar. 17, 2019	abCDe
abC Defghij	N/A	Sep. 20, 2018	abCDe

Last Updated:	abCDe
IVC Number:	abCDe