Feature.fm

feature.fm

Formerly ListnPlay, EQuala

High-Tech Company

TECH VERTICALS

Digital Media, Entertainment, Music Tech, Online Advertising, Promotion

General Data

Sector	Consumer-Oriented Software
Company Stage:	Initial Revenues
Established	2011
Number of Employees	12
Employees in Israel	8

DESCRIPTION

Feature.fm is a smart, cost effective song promotion platform that guarantees artists’ songs get played inside the most popular music streaming services to a targeted audience of their choice.

Songs are played to a targeted audience by replacing irrelevant ads with music that will actually be enjoyed. With the capability to integrate promoted songs as native content into search, discovery, and stream (similar to promoted ads in search engines and social media), streaming services receive greater and additional revenue streams without disturbing the user experience. Up and coming artists are provided with an avenue that promises exposure while returning real time, in depth analytics. It’s extremely beneficial for independent artists to not just get into digital platforms, but also guarantee they get heard. Feature.fm was founded by graduates of an elite technology program in the Israeli Army and includes years of industry experience in music.

TECHNOLOGY

Song promotion platform, Music Promotion, Artist Development, Music Analytics, Native Content Advertising.

	TARGET MARKETS
	Music Lovers, Music Fans.

	BUSINESS MODEL
	B2C

CONTACT INFO

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Main Address: New York, United States

Address	110 East 28th Street , 8th Fl.
City	New York
State/Province	NY
Country	United States
Zip	10016

Contact Person	abC Defghij
Contact E-Mail	abC Defghij
Company E-mail	abC Defghij
Telephone	abC Defghij
Fax	abC Defghij

Branch Address: Tel Aviv, Israel

Address	10 Kiryat Sefer St.
City	Tel Aviv
Country	Israel
Zip	6527712

Contact Person	abC Defghij
Contact E-Mail	abC Defghij
Company E-mail	abC Defghij
Telephone	abC Defghij
Fax	abC Defghij

	MANAGEMENT

Key Executive

Name	Title	Previous Position
Mr. Lior Aharoni	CEO & Co-Founder
Mr. Zohar Aharoni	CTO & Co-Founder
Mr. Lior Shapsa	VP, R&D & Co-Founder
Mr. Daniel Sander	CCO
Ms. Yael Sahar	Head of UX & Design	Keepy (Head of UX & Design)

	FINANCIAL ROUNDS

Total Capital Raised
abCDe

Financial Rounds

Numbers of Investors

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Round

Date

Stage

Amount

Valuation

Seed - Extended

Jul. 01, 2012

Seed

abCDe

* New investor

Investor	Type	Amount	Remarks
abC Defghij	Private Investor	abCDe
abC Defghij	Private Investor	abCDe
abC Defghij	General Accelerator	abCDe

Seed

Apr. 01, 2012

Seed

abCDe

Last Updated:	abCDe
IVC Number:	abCDe