Amazon Israel R&D Center

aws.amazon.com ; www.cloudendure.com

Formerly Annapurna Labs, CloudEndure, NeuroBlade

Multinational Corporation

TECH VERTICALS

Cloud, Semiconductors, Data Centers Artificial Intelligence, Big Data, Bots, Chatbots, Computer Vision, Data Storage, Drones, Generative AI, Hardware, Machine Learning, Machine Vision, Processors, RetailTech, UAV, Wearables

General Data

Sector	Enterprise Software & Infrastructure
Established	2015
Number of Employees	1,300
Reg. Number:	abCDe

DESCRIPTION

Amazon Israel R&D center focuses on developing technologies for Amazon and supports innovation across all of the company’s businesses.

Amazon Web Services (AWS) delivers a set of services that together form a reliable, scalable, and inexpensive computing platform “in the cloud”. The AWS mission is to enable developers and businesses to use web services to easily build and be paid for sophisticated, scalable applications.

Amazon Lab126 is an inventive research and development company that designs and engineers high-profile consumer electronic devices. Amazon Lab126 has produced innovative products including Kindle Keyboard, Kindle Touch, Kindle Paperwhite, and Kindle Fire tablets. At the Tel Aviv facility they employ cutting edge Machine Learning/Computer Vision machinery for development of various Amazon.com products.

Annapurna Labs an Amazon company is developing innovative semiconductor technologies. Amazon also has Alexa Voice Shopping system which allows shoppers to speak their order into a machine rather than typing it into a computer.

TECHNOLOGY

Cloud, Big Data, IoT, Kindle, Machine Learning/Computer Vision, ARM-based Communication Controllers.

	TARGET MARKETS
	SMB Enterprises , Consumers, Telecom Operators.

AFFILIATION

Account ID	Affiliation Type	Name	Parent Name	Status
		Amazon Inc.
7C9881FD-296D-E711-80D7-00155D0B832C	Accelerator	Amazon Alexa Accelerator	Amazon Inc.
	Investment Arm	Amazon Industrial Innovation Fund	Amazon Inc.
66019BB6-D985-E911-80FF-0050569A1018	Investment Arm	Amazon Alexa Fund	Amazon Inc.
B4BB10D3-232A-E511-A24C-80C16E7D3630	R&D Center	Amazon Israel R&D Center	Amazon Inc.
	Subsidiary	Amazon Web Services Inc.	Amazon Inc.
	Subsidiary	Amazon Web Services Israel Ltd.	Amazon Web Services Inc.
	Accelerator	AWS Floor28	Amazon Web Services Israel Ltd.
48F43610-25CF-EA11-810A-0050569A1018	Accelerator	AWS Builder Space Program	Amazon Web Services Israel Ltd.

REMARKS

Date	Remark
09/10/2025	Amazon acquired NeuroBlade in an acquihire deal, and part of its engineering team has joined the local R&D center (under Annapurna Labs).
03/10/2023	Amazon has shut down its online advertising business (Amazon Ad Server).
27/04/2023	Amazon closed the entire Halo group, which developed the Halo Band, Halo View and Halo Rise products.
08/01/2019	Amazon acquired CloudEndure, and has joined the Israeli R&D site.
22/01/2015	Amazon acquired Annapurna Labs (reg# 514611383), and has joined the local R&D center.

CONTACT INFO

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Main Address: Tel Aviv, Israel

Address	5 Maklef St., Azrieli Sarona Tower ,121 Menachem Begin , Floor 28
City	Tel Aviv
Country	Israel
Zip	6107439

Contact Person	abC Defghij
Contact E-Mail	abC Defghij
Company E-mail	abC Defghij
Telephone	abC Defghij
Fax	abC Defghij

Branch Address: Haifa, Israel - Annapurna Labs

Address	9 Andrei Sakharov St., MATAM Scientific Industries Center
City	Haifa
Country	Israel
Zip	3508409

Contact Person	abC Defghij
Contact E-Mail	abC Defghij
Company E-mail	abC Defghij
Telephone	abC Defghij
Fax	abC Defghij

Branch Address: Herzliya, Israel

Address	1 Sapir St., Herzliya Pituach
City	Herzliya
Country	Israel
Zip	4610302

Contact Person	abC Defghij
Contact E-Mail	abC Defghij
Company E-mail	abC Defghij
Telephone	abC Defghij
Fax	abC Defghij

	MANAGEMENT

Key Executive

Name	Title	Previous Position
Mr. Harel Ifhar	Country Manager
Mr. Eyal Itah	General Manager, Alexa Engineering Team	Microsoft Israel R&D Center (Director of Engineering)
Mr. Udi Katz	Director, Israel Startup & EMEA GenAI Startup
Mr. Bilic Hrvoye	CEO - Annapurna Labs
Mr. Shahar Even-Zur	VP Engineering & VP, R&D - Annapurna Labs	Annapurna Labs (VP, R&D)
Mr. Eli Kurin	VP, Operations - Annapurna Labs	Marvell Israel (VP, Operations)
Mr. Gail Haimson	HR Country Lead

Last Updated:	abCDe
IVC Number:	abCDe