Holisto Ltd.

www.holisto.com

Formerly Splitty ; Now Holisto (a Trivago company)

High-Tech Company

Acquired by Trivago

Graduated from: Explore Dream Discover

TECH VERTICALS

Artificial Intelligence, Booking, e-Commerce, Machine Learning, Mobile Applications, Predictive Analytics, Travel Tech

General Data

Sector	Enterprise Software & Infrastructure
Company Stage:	Revenue Growth
Established	2015
Number of Employees	200
Employees in Israel	35

DESCRIPTION

Holisto is a tech-powered online travel agency, aiming to make hotel booking affordable and personalized for consumers. The company has developed award-winning AI and machine learning technologies, to provide consumers with more affordable and personalized hotel bookings, that otherwise aren't accessible. Instead of simply searching and comparing available deals as offered by the various industry channels, Holisto deploys predictive proprietary algorithms, allowing it to create in real-time, unique booking options based on travelers' preferences. Company brands include GoSplitty.com and Traveluro.

TECHNOLOGY

Hotel Booking Platform, Online Reservations, Machine Learning.

	TARGET MARKETS
	Travelers, Hotel partners and wholesalers.

	BUSINESS MODEL
	B2B

CONTACT INFO

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Main Address: Rishon Le-Zion, Israel

Address	23 Sderot HaRishonim
City	Rishon Le-Zion
Country	Israel
Zip	7519701

Contact Person	abC Defghij
Contact E-Mail	abC Defghij
Company E-mail	abC Defghij
Telephone	abC Defghij
Fax	abC Defghij

Branch Address: Greenwich, United States

Address	500 W Putnam Ave,
City	Greenwich
State/Province	CT
Country	United States
Zip	06830

Contact Person	abC Defghij
Contact E-Mail	abC Defghij
Company E-mail	abC Defghij
Telephone	abC Defghij
Fax	abC Defghij

	MANAGEMENT

Key Executive

Name	Title	Previous Position
Dr. Shay Horovitz	Co-Founder
Mr. Eran Shust	Co-Founder	Mavenir (Application Manager)
Mr. Avi Wortzel	Co-Founder	Conduit (VP R&D, Como)

Mergers & Acquisitions

Round

Date

Stage

Amount

Valuation

Acquired

Aug. 08, 2025

Revenue Growth

abCDe

	FINANCIAL ROUNDS

Total Capital Raised
abCDe

Financial Rounds

Numbers of Investors

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Round

Date

Stage

Amount

Valuation

Second Round

Jul. 31, 2024

Revenue Growth

abCDe

First Round

Apr. 17, 2019

Initial Revenues

abCDe

* New investor

Investor	Type	Amount	Remarks
abC Defghij	Venture Capital Fund	abCDe
abC Defghij	Corporate VC	abCDe
abC Defghij	Corporate VC	abCDe
abC Defghij	Corporate VC	abCDe
abC Defghij	Angel Club/ Group	abCDe
abC Defghij	Family Office	abCDe
abC Defghij	Investment Company	abCDe
abC Defghij	Investment Company	abCDe
abC Defghij	Investment Company	abCDe
abC Defghij	Private Investor	abCDe
abC Defghij	Private Investor	abCDe
abC Defghij	General Accelerator	abCDe

Seed - Extended

Dec. 21, 2017

Seed

abCDe

* New investor

Investor	Type	Amount	Remarks
abC Defghij	Corporate VC	abCDe
abC Defghij	Corporate VC	abCDe
abC Defghij	Angel Club/ Group	abCDe
abC Defghij	Family Office	abCDe
abC Defghij	Investment Company	abCDe
abC Defghij	Investment Company	abCDe
abC Defghij	Telecom & Media	abCDe
abC Defghij	Private Investor	abCDe
abC Defghij	Private Investor	abCDe
abC Defghij	Private Investor	abCDe

Seed - Extended

Jan. 01, 2016

Seed

abCDe

Seed

Jul. 01, 2015

Seed

abCDe

* New investor

Investor	Type	Amount	Remarks
abC Defghij	Corporate VC	abCDe
abC Defghij	Corporate VC	abCDe
abC Defghij	Angel Club/ Group	abCDe
abC Defghij	Family Office	abCDe
abC Defghij	Government Agency	abCDe
abC Defghij	Private Investor	abCDe
abC Defghij	Incubator	abCDe

	R&D Grants

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Round

Date

Stage

Amount

Remarks

R&D Grant

Jun. 01, 2020

Initial Revenues

abCDe

* New investor

Investor	Type	Amount	Remarks
abC Defghij	Government Agency	abCDe

	Non-Equity Assistance

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Date

Stage

Remarks

Non-Equity Assistance

Feb. 01, 2023

Initial Revenues

Contributor	Type	Amount	Remarks
abC Defghij	Corporate Accelerator	abCDe

Non-Equity Assistance

Jan. 26, 2021

Initial Revenues

Contributor	Type	Amount	Remarks
abC Defghij	Corporate VC	abCDe
abC Defghij	Corporate Accelerator	abCDe

Non-Equity Assistance

Feb. 12, 2018

Initial Revenues

Contributor	Type	Amount	Remarks
abC Defghij	Corporate Accelerator	abCDe

	Acquisitions made by Holisto

Acquired Company	Sector	Date	Amount	Remarks
abC Defghij	Consum...	Aug. 12, 2020	abCDe

Last Updated:	abCDe
IVC Number:	abCDe