Aristocrat Interactive Israel

www.aristocrat.com/aristocrat-interactive ; www.productmadness.com

Formerly NeoGames

Multinational Corporation

TECH VERTICALS

Gaming Betting, Digital Media, Entertainment, Mobile, Online Entertainment, Social Media

General Data

Sector	Consumer-Oriented Software
Established	2017
Number of Employees	240
Reg. Number:	abCDe

DESCRIPTION

Aristocrat Interactive is a premier global platform and service provider for the regulated online RMG industry. Their vision is to be the most trusted interactive partner globally by creating the new frontier of connected experiences for operators and players. It comprises five go-to-market segments — Gaming Systems, iLottery, iGaming & Sports, iGaming White-Label, and Content & Aggregation — which enables them to serve the entire RMG industry.

Product Madness, part of Aristocrat, is one of the world's largest mobile game studios, with global presence. Originally founded in 2007, the company today is a top-grossing leader in social casino mobile games. The company titles include Heart of Vegas, Cashman Casino, Lighting Link, Mighty Fu Casino, Jackpot Magic Slots and Big Fish Casino.

TECHNOLOGY

Mobile Games, Social Games, iLottery and Casino games.

	TARGET MARKETS
	Social Market, Smart phone users.

AFFILIATION

Account ID	Affiliation Type	Name	Parent Name	Status
		Aristocrat Leisure Limited
C35B495A-6432-E811-80E4-00155D0B832C	R&D Center	Aristocrat Interactive Israel	Aristocrat Leisure Limited

REMARKS

Date	Remark
12/11/2024	Modern Times Group (MTG) acquired Plarium Global from Aristocrat for $620m, and it became part of MTG. Plarium operated under Aristocrat between Oct 2017 and Nov 2024.
26/06/2024	Aristocrat combined its Anaxi and NeoGames operations into its newly formed Interactive business.
14/05/2023	Aristocrat Leisure acquired NeoGames Systems, and it has operated as an independent business unit under the name Aristocrat Interactive.
20/10/2017	Aristocrat acquired Plarium Global and turned it into a local R&D center. Plarium was originally established in 2009.
27/01/2012	Aristocrat acquired Product Madness (originally a US-based company established in 2007). It has later joined the local R&D center in 2020.

CONTACT INFO

Expand / Collapse All

Main Address: Tel Aviv, Israel

Address	10 Habarzel St.
City	Tel Aviv
Country	Israel
Zip	6971014

Contact Person	abC Defghij
Company E-mail	abC Defghij
Telephone	abC Defghij
Fax	abC Defghij

	MANAGEMENT

Key Executive

Name	Title	Previous Position
Mr. Moti Malul	CEO - Aristocrat Interactive	NeoGames (CEO)
Mr. Gabby Naftali	SVP, Product	NeoGames (EVP, Product)
Mr. Oded Gottfried	CTO	NeoGames (CTO)
Ms. Rinat Ravid Belfer	COO	NeoGames (COO)
Mr. Motti Gil	Group CFO	Aspire Global (CFO)
Mr. Yoav Ecker	President & Managing Director - Product Madness
Ms. Revital Ben-Ishay	VP, Global People & Culture Strategic Projects

	Acquisitions made by Aristocrat Interactive Israel

Acquired Company	Sector	Date	Amount	Remarks
abC Defghij	N/A	Aug. 02, 2021	abCDe

Last Updated:	abCDe
IVC Number:	abCDe