eDealya Digital Marketing Ltd.

www.e-dealya.com

High-Tech Company

Acquired by Undisclosed US company

Incubated at: Iris Ventures Ltd.

TECH VERTICALS

Digital Media, Entertainment, Marketing Tech, Online Advertising

General Data

Sector	Enterprise Software & Infrastructure
Company Stage:	R&D
Established	2010
Number of Employees	8
Reg. Number:	abCDe

DESCRIPTION

eDealya specializes in determining audience’s dynamic attributes, needs, and desires. These time-sensitive characteristics include upcoming travel plans, pregnancy, feeling under the weather, and other life events.

eDealya’s staff focuses on media, culture, trends, and their affect on social interactions. Using its proprietary technology, it aggregates and analyzes social data to provide actionable insights or an instantly personalized experience for its clients’ customers. eDealya was developed to enable brands to go beyond likes and followers, enhance engagement, and automate growth resulting in an increased ROI.

TECHNOLOGY

eDealya’s technology understands intentions through human behavior – employing natural language processing, network analysis, and social signals such as “Likes.” By analyzing unstructured and structured data, the company's algorithms continually update its results to determine consumer attributes and intentions.

eDealia's team of data scientists and PhDs have created a platform capable of handling “big data” to provide actionable insights for its clients. The company distills its findings into powerful dashboards, presenting engagement opportunities, social insights, and targeted mobile ad data. It lets customers leverage the full complexity of its platform through a comprehensive API.

eDealya's suite of products all rely on an underlying understanding of individual consumers’ profiles developed through natural language processing. The company extracts and cross-verifies a customer’s information by parsing his profile and behavior. It anonymizes all data, so customer privacy is never at risk.

The result of its processes is the ability to provide a comprehensive and checked set of attributes, based upon the solution customers chose to integrate.

	TARGET MARKETS
	Advertisers, Businesses, Organizations.

	BUSINESS MODEL
	B2B

REMARKS

Date	Remark
01/05/2013	eDealya was previously incubated by Iris Ventures from 24/11/2010 until 01/01/2012.

CONTACT INFO

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Main Address: Omer, Israel

Address	Omer Industrial Park Omer
City	Omer
Country	Israel

Contact Person	abC Defghij
Company E-mail	abC Defghij
Telephone	abC Defghij
Fax	abC Defghij

Branch Address: New York, United States

Address	175 Varick St.
City	New York
State/Province	NY
Country	United States
Zip	10014

Contact Person	abC Defghij
Company E-mail	abC Defghij
Telephone	abC Defghij
Fax	abC Defghij

Branch Address: Sunnyvale, United States

Address	175 Varick St.
City	Sunnyvale
State/Province	CA
Country	United States
Zip	10014

Contact Person	abC Defghij
Company E-mail	abC Defghij
Telephone	abC Defghij
Fax	abC Defghij

	MANAGEMENT

Key Executive

Name	Title	Previous Position
Mr. Chaim Zucker	CEO & Co-Founder
Mr. Ophir Sweiry	CTO & Co-Founder
Mr. Keith Petri	SVP, Business Development
Ms. Karen Eladan Beer-Gavel	Marketing Director	MyHood (VP, Marketing)

	BOARD

Board

Member	Title	Affiliation
abC Defghij	Chairman	Executive Chairman, IVIC Venture Capital
abC Defghij	Advisory Board Member	Associate Professor, Ben-Gurion University

Mergers & Acquisitions

Round

Date

Stage

Amount

Valuation

Acquired

May. 14, 2014

R&D

abCDe

	FINANCIAL ROUNDS

Total Capital Raised
abCDe

Financial Rounds

Numbers of Investors

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Round

Date

Stage

Amount

Valuation

Second Round

May. 01, 2013

R&D

abCDe

First Round

Dec. 01, 2011

R&D

abCDe

Seed

Nov. 24, 2010

Seed

abCDe

	R&D Grants

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Round

Date

Stage

Amount

Remarks

R&D Grant

May. 01, 2013

abCDe

* New investor

Investor	Type	Amount	Remarks
abC Defghij	Government Agency	abCDe

R&D Grant

Nov. 24, 2010

abCDe

* New investor

Investor	Type	Amount	Remarks
abC Defghij	Government Agency	abCDe

Last Updated:	abCDe
IVC Number:	abCDe