PetNovations Ltd. (CatGenie)

www.catgenie.com ; www.catgenie.co.il/Hebrew/

High-Tech Company

TECH VERTICALS

B2C, Hygiene, Industrial Technologies, Pets

General Data

Sector	Hardware & Industrial
Company Stage:	Initial Revenues
Established	2005
Number of Employees	21
Reg. Number:	abCDe

DESCRIPTION

PetNovations is the creator and manufacturer of the revolutionary CatGenie. PetNovations products are based on patented, technological breakthroughs that have been extensively tested before being brought to market. CatGenie is the culmination of years of research and development. It utilizes several technologies to achieve a unique solution to cats care needs. The company provides complete after sales support for cat issues, product service, and efficient ordering of the supplies needed to keep CatGenie operating properly.

TECHNOLOGY

Instead of litter, the CatGenie uses cat-comfy Washable Granules that look and feel like litter. The CatGenie requires a cold water connection, drainage, and electric power. Liquid waste drains and solids get scooped. All get liquefied for safe and easy disposal down the drain out of the home for proper water treatment. Water and the cat-safe SaniSolution wash, scrub and scour the Washable Granules and cat box interior. A built in dryer blows hot air through the Granules to dry them completely for your cat’s comfort.

ESTIMATED ANNUAL SALES

	TARGET MARKETS
	Cats Owners.

	BUSINESS MODEL
	B2C

REMARKS

Date	Remark
	Moshe Mizrahy acquired the company's IP from Pets n' People Ltd. for $2m.

CONTACT INFO

Expand / Collapse All

Main Address: Batzra, Israel

Address	11 Haaliya St.
POB	275
City	Batzra
Country	Israel
Zip	6094400

Contact Person	abC Defghij
Company E-mail	abC Defghij
Telephone	abC Defghij
Fax	abC Defghij

Branch Address: Norristown, United States

Address	Valley Forge Business Center, 705 General Washington Ave., Suite 100
City	Norristown
State/Province	PA
Country	United States
Zip	19403

Contact Person	abC Defghij
Company E-mail	abC Defghij
Telephone	abC Defghij
Fax	abC Defghij

	MANAGEMENT

Key Executive

Name	Title	Previous Position
Mr. Tal Gordon	CEO	Pets n' People (CEO)
Mr. Steven Yampolsky	President
Mr. Alon Marom	CTO	Yellzz (CTO)
Mr. Gigi Reynolds	VP, Customer Services & Operations
Mr. Moshe Mizrahy	Founder

	BOARD

Board

Member	Title	Affiliation
abC Defghij	Board Member	Managing Partner, IHCV
abC Defghij	Board Member	Founder, PetNovations
abC Defghij	Board Member	CEO, PetNovations
abC Defghij	Board Member	N\A

	FINANCIAL ROUNDS

Total Capital Raised
abCDe

Financial Rounds

Numbers of Investors

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Round

Date

Stage

Amount

Valuation

Venture Lending

Sep. 01, 2021

Initial Revenues

abCDe

Second Round

May. 29, 2008

Initial Revenues

abCDe

* New investor

Investor	Type	Amount	Remarks
abC Defghij	Venture Capital Fund	abCDe
abC Defghij	Private Equity Fund	abCDe
abC Defghij	Private Investor	abCDe
abC Defghij	Private Investor	abCDe

First Round

Oct. 01, 2007

Initial Revenues

abCDe

* New investor

Investor	Type	Amount	Remarks
abC Defghij*	Venture Capital Fund	abCDe
abC Defghij	Holding Company	abCDe
abC Defghij	Private Investor	abCDe
abC Defghij	Private Investor	abCDe

	PORTFOLIO COMPANIES

Current Portfolio Companies (1)

Company Name

Sector

Round/Deal Type

Date Announced

Investor Amount

Total Deal Amount

Remarks

TG Medwise

Seed

26/10/2014

N/A

Last Updated:	abCDe
IVC Number:	abCDe