Doobe In Site Ltd. (Mabaya)

www.mabaya.com

Now Doobe In Site (a Criteo Company)

High-Tech Company

Acquired by Criteo

TECH VERTICALS

AdTech, API, Automation, Big Data, Digital Media, e-Commerce, Entertainment, Online Advertising, RetailTech, SaaS

General Data

Sector	Enterprise Software & Infrastructure
Company Stage:	Initial Revenues
Established	2013
Number of Employees	22
Employees in Israel	20

DESCRIPTION

Doobe In Site (Mabaya) is a developer of an ad exchange platform designed to maximize monetization opportunities in online stores or marketplaces. The company's platform allows promoting products within-site promotions using contextual/behavioral targeting in conjunction with an analysis of each product's core metrics such as click-through rate, conversion rate, revenue, and profit margin, enabling brands to optimize and manage the native advertising on their site.

TECHNOLOGY

Using API's to the major digital advertising platforms combined with Doobe In Site's smart algorithm, the company learns the campaigns the users' currently running externally, automatically understands which of these should be presented to their visitor when they reaches a certain page or when the users searche for a certain value and delivers the campaign's call-to-action to them in real-time through optimized dynamic display messages.

	TARGET MARKETS
	Online Retailers on e-Commerce platforms, Sellers & Advertisers.

	BUSINESS MODEL
	B2B

COMPETITORS

Elevaa+te , Mirakl , Storetail

CONTACT INFO

Expand / Collapse All

Main Address: Tel Aviv, Israel

Address	101 Rokach Ave.
City	Tel Aviv
Country	Israel
Zip	6153101

Contact Person	abC Defghij
Contact E-Mail	abC Defghij
Company E-mail	abC Defghij
Telephone	abC Defghij
Fax	abC Defghij

Branch Address: New York, United States

Address	154 Grand St.
City	New York
State/Province	NY
Country	United States
Zip	10013

Contact Person	abC Defghij
Contact E-Mail	abC Defghij
Company E-mail	abC Defghij
Telephone	abC Defghij
Fax	abC Defghij

Branch Address: Frankfurt am Main, Germany

Address	30 Gutleutstrabe
City	Frankfurt am Main
Country	Germany
Zip	60329

Contact Person	abC Defghij
Contact E-Mail	abC Defghij
Company E-mail	abC Defghij
Telephone	abC Defghij
Fax	abC Defghij

Branch Address: Chantilly, France

Address	Avenue de Nemours 3B
City	Chantilly
Country	France
Zip	60500

Contact Person	abC Defghij
Contact E-Mail	abC Defghij
Company E-mail	abC Defghij
Telephone	abC Defghij
Fax	abC Defghij

	MANAGEMENT

Key Executive

Name	Title	Previous Position
Mr. Dan Chen	Co-Founder	Tapuz Group (CEO)
Mr. Jonathan Kogan	Co-Founder
Mr. Avi Rabinovich	Co-Founder

Mergers & Acquisitions

Round

Date

Stage

Amount

Valuation

Acquired

May. 20, 2021

Initial Revenues

abCDe

	FINANCIAL ROUNDS

Total Capital Raised
abCDe

Financial Rounds

Numbers of Investors

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Round

Date

Stage

Amount

Valuation

First Round

Dec. 16, 2015

R&D

abCDe

* New investor

Investor	Type	Amount	Remarks
abC Defghij	Venture Capital Fund	abCDe	Led the round
abC Defghij	Family Office	abCDe
abC Defghij	Private Investor	abCDe
abC Defghij	Private Investor	abCDe

Seed

Dec. 11, 2013

Seed

abCDe

* New investor

Investor	Type	Amount	Remarks
abC Defghij	Venture Capital Fund	abCDe	Led the round
abC Defghij	Family Office	abCDe
abC Defghij	Private Investor	abCDe	Invested via Soluna
abC Defghij	Private Investor	abCDe

Last Updated:	abCDe
IVC Number:	abCDe