Insightera Ltd.

www.insightera.com

Formerly Active Insight ; Now Marketo Solutions

High-Tech Company

Acquired by Marketo

TECH VERTICALS

Cloud, Data Analytics, Marketing Tech, SaaS

General Data

Sector	Enterprise Software & Infrastructure
Company Stage:	Initial Revenues
Established	2009
Number of Employees	25

DESCRIPTION

Insightera is a real-time inbound marketing tool that helps B2B marketers target and engage onsite visitors based on industry, location and digital journey - even if they are anonymous. For example, Insightera can present an existing financial case study to visitors from Bank of America with an onscreen campaign, native to the website’s look and feel in real-time.

TECHNOLOGY

The proprietary complex event processing engine is able to correlate and aggregate data from various sources, gaining insights and turn them into actions in real-time. In other words, Insightera’s personalization engine turns Big Data into a valuable marketing asset.

	TARGET MARKETS
	Insightera helps B2B online marketing managers and demand gen specialists

	BUSINESS MODEL
	B2B

COMPETITORS

Mintigo

CONTACT INFO

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Main Address: San Mateo, United States

Address	3 Waters Park Dr.
City	San Mateo
State/Province	CA
Country	United States
Zip	94403

Contact Person	abC Defghij
Contact E-Mail	abC Defghij
Company E-mail	abC Defghij
Telephone	abC Defghij
Fax	abC Defghij

Branch Address: Petach Tikva, Israel

Address	24 Imber St.
City	Petach Tikva
Country	Israel
Zip	4951158

Contact Person	abC Defghij
Contact E-Mail	abC Defghij
Company E-mail	abC Defghij
Telephone	abC Defghij
Fax	abC Defghij

	MANAGEMENT

Key Executive

Name	Title	Previous Position
Mr. Mickey Alon	Co-Founder	Gainsight Israel (CTO, Gainsight PX)
Mr. Mike Telem	Co-Founder	AppLyst (Advisor)

	BOARD

Board

Member	Title	Affiliation
abC Defghij	Board Member	General Partner, Opus Capital
abC Defghij	Board Member	CEO & Co-Founder, Insightera

Mergers & Acquisitions

Round

Date

Stage

Amount

Valuation

Acquired

Dec. 12, 2013

abCDe

	FINANCIAL ROUNDS

Total Capital Raised
abCDe

Financial Rounds

Numbers of Investors

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Round

Date

Stage

Amount

Valuation

Second Round

Jun. 25, 2013

R&D

abCDe

* New investor

Investor	Type	Amount	Remarks
abC Defghij	Venture Capital Fund	abCDe
abC Defghij	Venture Capital Fund	abCDe	Round co-leader
abC Defghij	Venture Capital Fund	abCDe	Round co-leader

First Round

Apr. 01, 2012

R&D

abCDe

Seed

Jun. 01, 2009

Seed

abCDe

	R&D Grants

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Round

Date

Stage

Amount

Remarks

R&D Grant

Jun. 01, 2009

abCDe

* New investor

Investor	Type	Amount	Remarks
abC Defghij	R&D Support Program	abCDe

Last Updated:	abCDe
IVC Number:	abCDe