Demantra Inc.

www.demantra.com

Formerly Eventus Logistics ; Now Oracle Israel

High-Tech Company

Acquired by Oracle

TECH VERTICALS

Enterprise Applications

General Data

Sector	Enterprise Software & Infrastructure
Company Stage:	Revenue Growth
Established	1996
Number of Employees	130

DESCRIPTION

Demantra provides consumer goods manufacturers with a trade promotion management solution that is fully integrated with sales, account and brand planning, promotion execution, marketing planning and demand planning. Advanced analytics and optimization capabilities are provided that move TPM beyond mere transactional capabilities to address the strategic enterprise planning and analytics needs of consumer goods leaders. By providing a one number, collaborative plan, manufacturers can deliver the right product, on the right shelf, at the right time to compete for category leadership and ‘win at the shelf.’

TECHNOLOGY

Demantra Spectrum®, Demantra's unique supply chain software, is a collaborative, demand-driven supply chain solution that combines powerful marketing planning and analytics, demand management, and inventory planning and optimization tools that enable planning and optimization around both the demand and supply chain management side of the business. With 360° visibility and a comprehensive understanding of demand and its relative uncertainty, we then optimize inventory, customer service levels, revenues, costs, and cycle times to build plans that are significantly more accurate and ultimately result in more profitable execution.

Marketing planning and analysis and supply chain collaboration are facets of Demantra Spectrum's collaborative environment that are instrumental in helping companies with their primary business concerns: customer satisfaction and retention, freeing-up working capital by reducing inventories, increasing returns on trade promotions, bringing new products to the market faster than competitors, and achieving top-line growth by reducing stock out situations. The end-to-end visibility provided by Demantra’s supply chain software solutions results in better plans, better service, increased inventory turns, and higher profit margins.

ESTIMATED ANNUAL SALES

	TARGET MARKETS
	Consumer goods manufacturers.

	BUSINESS MODEL
	B2B

REMARKS

Date	Remark
	April 2000: the company spun off the Vanenburg Group as Demantra.

CONTACT INFO

Expand / Collapse All

Main Address: Waltham, United States

Address	230 Third Ave.
City	Waltham
State/Province	MA
Country	United States
Zip	02451

Contact Person	abC Defghij
Contact E-Mail	abC Defghij
Company E-mail	abC Defghij
Telephone	abC Defghij
Fax	abC Defghij

Branch Address: Ramat Gan, Israel

Address	12 Menachem Begin St., South Africa House, 3rd Floor
City	Ramat Gan
Country	Israel
Zip	52521

Contact Person	abC Defghij
Contact E-Mail	abC Defghij
Company E-mail	abC Defghij
Telephone	abC Defghij
Fax	abC Defghij

Branch Address: Soesterberg, The Netherlands

Address	Amersfoortsestraat 15
POB	112
City	Soesterberg
Country	The Netherlands
Zip	3769 ZJ

Contact Person	abC Defghij
Contact E-Mail	abC Defghij
Company E-mail	abC Defghij
Telephone	abC Defghij
Fax	abC Defghij

	MANAGEMENT

Key Executive

Name	Title	Previous Position
Mr. Bart Feldman	Co-Founder	ClickSoftware (Research Positions)
Mr. Yoni Cheifetz	Co-Founder
Mr. Guy Yehiav	Co-Founder	Profitect (CEO)

	BOARD

Board

Member	Title	Affiliation
abC Defghij	Board Member	Partner, Advent International
abC Defghij	Board Member	Partner, Advent International
abC Defghij	Chairman	CEO, Demantra

Mergers & Acquisitions

Round

Date

Stage

Amount

Valuation

Acquired

May. 31, 2006

abCDe

	FINANCIAL ROUNDS

Total Capital Raised
abCDe

Financial Rounds

Numbers of Investors

Expand / Collapse All

Round

Date

Stage

Amount

Valuation

Internal Round

Jun. 01, 2005

abCDe

Fourth Round

Apr. 21, 2003

Revenue Growth

abCDe

* New investor

Investor	Type	Amount	Remarks
abC Defghij	Venture Capital Fund	abCDe
abC Defghij	Venture Capital Fund	abCDe	Holds 1.75% of the company
abC Defghij	Corporate VC	abCDe
abC Defghij	Corporate VC	abCDe
abC Defghij	Private Equity Fund	abCDe	Led the round
abC Defghij	Other	abCDe

Third Round

Jun. 01, 2001

Initial Revenues

abCDe

* New investor

Investor	Type	Amount	Remarks
abC Defghij	Venture Capital Fund	abCDe
abC Defghij	Venture Capital Fund	abCDe	The investment was made by UBS Capital
abC Defghij	Venture Capital Fund	abCDe
abC Defghij	Corporate VC	abCDe	Made by Intel 64 Fund
abC Defghij	Other	abCDe

Second Round

Sep. 01, 2000

R&D

abCDe

* New investor

Investor	Type	Amount	Remarks
abC Defghij	Venture Capital Fund	abCDe
abC Defghij	Venture Capital Fund	abCDe	The investment was made by UBS Capital
abC Defghij	Venture Capital Fund	abCDe
abC Defghij	Corporate VC	abCDe	Made by both Intel 64 Fund and Intel Communications Fund
abC Defghij	Private Equity Fund	abCDe
abC Defghij	Other	abCDe

Buyout

Sep. 01, 1998

abCDe

First Round

Jun. 01, 1997

R&D

abCDe

Last Updated:	abCDe
IVC Number:	abCDe