Personeta Inc.

www.personeta.com

High-Tech Company

Acquired by Smart Call LLC

TECH VERTICALS

Telecom Applications

General Data

Sector	Network Infrastructure
Company Stage:	Revenue Growth
Established	2000
Number of Employees	13
Reg. Number:	abCDe

DESCRIPTION

Personeta provides advanced solutions for the creation and delivery of value-added telecom services.
The result is TappS - an intelligent network service controller (NSC). TappS combines proven application server technology with unique telephony logic to produce a carrier-grade platform for provisioning, running and managing multiple applications on a single platform.

ESTIMATED ANNUAL SALES

	TARGET MARKETS
	Telecom Carriers and Service Providers.

	BUSINESS MODEL
	B2B

SERVICE PROVIDERS

Company Name	Type
abC Defghij	Law Firm
abC Defghij	Accounting Firm

CONTACT INFO

Expand / Collapse All

Main Address: Naperville, United States

Address	47 E. Chicago, Suite 332
City	Naperville
State/Province	IL
Country	United States
Zip	60540

Contact Person	abC Defghij
Contact E-Mail	abC Defghij
Company E-mail	abC Defghij
Telephone	abC Defghij
Fax	abC Defghij

Branch Address: Hod Hasharon, Israel

Address	1 Hanagar St., Neve Neeman
POB	7188
City	Hod Hasharon
Country	Israel
Zip	45241

Contact Person	abC Defghij
Contact E-Mail	abC Defghij
Company E-mail	abC Defghij
Telephone	abC Defghij
Fax	abC Defghij

	MANAGEMENT

Key Executive

Name	Title	Previous Position
Mr. Michael Meller	SVP, New Business Development & Co-Founder	Telrad Networks (Chief Engineer)
Mr. Nitzan Avitouv	VP, Customer Operations
Mr. William Kanupke	VP, Marketing	Mavenir (VP, Worldwide Marketing)
Mr. Israel Lazarovich	Director of Business Development	Terayon (Director of Sales & Marketing - EMEA)
Mr. William Beau Peters	VP Sales, North America
Mr. Alon Lelcuk	Co-Founder	Ovo Automotive (VP, Engineering)
Mr. Avraham Rosenbach	Co-Founder	Amdocs (VP, Amdocs Cloud Services)
Mr. Bibi Rosenbach	Co-Founder

	BOARD

Board

Member	Title	Affiliation
abC Defghij	Advisory Board Member	Managing Director, Stowe Capital
abC Defghij	Advisory Board Member	Former CEO, Personeta
abC Defghij	Advisory Board Member	Former Head of Advanced Technology Development Center, BellSouth
abC Defghij	Board Member	Co-Founder, Personeta
abC Defghij	Board Member	General Partner, Opus Capital
abC Defghij	Board Member	General Partner, Opus Capital

Mergers & Acquisitions

Round

Date

Stage

Amount

Valuation

Acquired

Dec. 31, 2008

abCDe

	FINANCIAL ROUNDS

Total Capital Raised
abCDe

Financial Rounds

Numbers of Investors

Expand / Collapse All

Round

Date

Stage

Amount

Valuation

Fourth Round

Feb. 01, 2007

Revenue Growth

abCDe

Third Round

Dec. 01, 2005

Revenue Growth

abCDe

* New investor

Investor	Type	Amount	Remarks
abC Defghij	Venture Capital Fund	abCDe	Led the round
abC Defghij	Venture Capital Fund	abCDe
abC Defghij	Venture Capital Fund	abCDe
abC Defghij	Corporate VC	abCDe

Second Round

Dec. 08, 2004

Initial Revenues

abCDe

* New investor

Investor	Type	Amount	Remarks
abC Defghij	Venture Capital Fund	abCDe
abC Defghij	Venture Capital Fund	abCDe

Internal Round

Aug. 26, 2003

Initial Revenues

abCDe

* New investor

Investor	Type	Amount	Remarks
abC Defghij	Venture Capital Fund	abCDe
abC Defghij	Venture Capital Fund	abCDe
abC Defghij	Corporate VC	abCDe
abC Defghij	Investment Company	abCDe

First Round - Extended

Mar. 01, 2002

R&D

abCDe

First Round

Nov. 30, 2001

R&D

abCDe

* New investor

Investor	Type	Amount	Remarks
abC Defghij	Venture Capital Fund	abCDe
abC Defghij	Corporate VC	abCDe	Holds 3.5% of the company
abC Defghij	Investment Company	abCDe	Holds 6.2% of the company Holds 6.2% of the company